Raw Creative

lisa.conner@rawcretiveltd.com

01423 727 630

Read raw is a studio in harrogate that do branding, print design and digital work. The are communication experts.

This is a studio that I would really like to contact for some work experience over summer.

Evaluation

At the beginning of this module I was weary that I would not be able too keep up and that I would not understand the program "after effects". I was surprised at how interested I became in it and how practice makes perfect. I have really enjoyed this module more than I thought I would, I have been able to learn new skills, remember them, put them in use, and have a lot of fun with, especially the "Top Ten" brief.

Producing work for film and web was a fun challenge, I feel the time given was the perfect about for the Top Ten brief as I had only just got to grips with it after the "Silent Movie". I feel I have come out with a large knowledge of the program but am eager to learn more, I think I would have like to experiment with "write on" and with the "camera" a little more than I did. My work involved a lot of illustrations and I decided to not vector any of my images and didn't use illustrators. I scanned my images in and made them suitable for film and web in photoshop.

I found that because I had spent a lot of time making my images that they would be the main interest in the video, if I had them doing too many effects I think there would be far too much going on in the screen.

Even though I have made my title sequence about the images and have gone for the simple and effect rule, I feel that I should have at least learnt about the other effects and tried a few more out, such as the 3D and camera and light. Which is something I would like to experiment with on my own now.

Packaging is something I normally leave to last minute and is normally hand made with is the easiest option for me, this time I made my packaging on illustrator. I spent time an thought about what sort of packaging would go with my work and when I found the pop up card it instantly made me think of a pop up planet. I am really please with how my packaging have come out, it looks professional and thought about.

I think my biggest strength was my illustrations and how they fitted with my idea. I was able to get imaginative and draw crazy made up planets. I am also pleased with my attendance and concentration in college and have felt that it has helped me improve my work. I feel my organisation skills have improved a lot and I now realise making plans and deciding what needs to be done and get done each day. I have also found organising on the computer a big help, making folders and naming everything so they are not all "untitled 1" made it a lot quicker for find what I wanted to import on to after effects. I feel I have chosen the correct target audience and although I feel it is suitable for CBBC, I think it would have also work on other channels such as early morning channel 5 or CITV. However I don't think this has effected the target audience. A weakness in this module is probably my story board, although they are done they were not always followed, I got far too carried away when I was on after effects that I would forget what I had put on my story boards and start creating other parts. I feel I should have done more story boards and made what was happening a lot clearer. Another weakness that I cant seem to get out of is making my work look professional, I decided that I wanted to hand draw everything but this meant the logo for CBBC and I think it looks too childish and not like an ident at all, I definitely need to start using illustrator and photoshop for those sort of things. I have been trying to annotate everything I can but sometimes I think things read for themselves and I don't do it, then I see other peoples blogs and realise I could have written a lot of things about my work, so that is what I have been trying to do.

Overall this have been one of the most enjoyable modules that I have done, I didn't think I would develop this interest for after effects that I have, it is definitely something I would like to do in the future. I am so pleased with how I have managed my time and got my DVD burnt a couple of days before hand in which has avoided panicking and rushing things towards the end, I feel I gave this module my best shot and I am please with my out come.

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