This is the business plan that I have made for Quarter
Outline Business Plan for:
Outline Business Plan for:
"Quarter" Graphic Design Studio
Address
The Mill
Scott Hall Business Centre
Leeds
LS7 2DR
This business plan is based on a template from NatWest’s Business Planner. The template is copyright 2003-2004, NatWest plc.
Created with Version 2.0 of the Business Plan Software
Contents
1. Summary
2. Background
3. Objectives
4. Products, development and supply
5. Markets, sales and marketing
- Target market
- Market research
- Competitors
- Sales
- Pricing
- Promotion
6. Management team and personnel
- Key people
- Professional help
7. Finances
- Premises
- Set up costs
- Equipment
- Running costs
- Profitability
- Cash flow
- Funding
8. Appendices
Summary
This Business Plan has been prepared by Elizabeth Ibbotson, 19 Harold Mount Leeds.
I am a Graphic Designer proposing a new design collective with 3 other designers.
Quarter Collective will be a design agency specialising in editorial design.
The business Plan for Vision covers the 12 month period from 1st September 2014 to September 2015 and has projected sales revenues of
Quarter Collective will operate from premises
The premises are Studio
Background
4 Graphic Designers, each specialised in their own areas, collaborating motivated by their similar passions to form a vibrant collective specialising in editorial, motion and illustration.
Quarter Collective is a young and vibrant design company that specialises in editorial design that produces an independent art and culture magazine distributed around Leeds and West Yorkshire four times a year. Each issue will explore a theme through it’s features, interviews and reviews. Quarter will cover art, design and music through new and original commissions. Each issue will contain written and visual features on the theme, numerous in depth interviews, and a cultural review section that features the best music, art and events. We want to provide an alternative culture to the local music and arts scene, and to provide a window for creativity and talent. Quarter will be about real life and real interaction. Although we embrace the new era of blogging and social networking, we want people to pick up the magazine while they’re living. Not indoors, not behind monitors. As a collective we offer a full spectrum of graphic design services from motion graphics to illustration. Quarter is a boutique creative that is somewhere between art and business, we are composed entirely of designers motivated by sharing ideas with other independent/freelance designers. Our highly creative team of graphic designers work on your needs
Objectives
Quarter intends to be recognised as the one stop for all your design needs in Leeds, securing clients nationally and internationally. Our major task as a new business is to create and sustain our customers, as our business only exists because of them.
Products, development and supply
Quarter will supply design work for print and screen.
Typically design work for print sells for £300, the cost price of this product or service is £800 for design work for print
(supplier comments not set)
Market, Sales and Marketing
Target Market
Quarter is targeting- clients in Leeds ageing between 18- 30 and on the internet from inside and outside of the UK
Market Research
Research into successful companies and competitors
There is evidence of succesful businesses that are already in this area
Competitors
There are three main competitors identified: Maximpact, Box-Head* and JDA
Quarter | maximpact | Box-Head* | JDA | |
Low Price | yes | no | yes | no |
High Quality | yes | yes | yes | yes |
Good Service | yes | yes | yes | yes |
Good Location | yes | yes | yes | yes |
Flexibility | yes | yes | no | yes |
Reputation | yes | no | no | yes |
Delivery | yes | yes | yes | yes |
Sales
The company services will be sold mainly through personal consultancy and on the internet
Promotion through various standard forms; yellow pages, newspapers etc.
Hands on contact with clients
Acting as middle men for printers
Pricing
In general pricing will be targeted lower than our competitors because in this we we can establish ourselves and compete effectively, our lower prices will get the clients we need.
Promotion
The total annual budget for marketing and promotion is planned to be £500.
Using
- magazines including our own
- mailshots/flyers
- internet
- launch night and exhibits
Repeat customers will be encouraged through the use of good customer care, top quality products, regular customer reviews, highly trained staff, high tech operation, the personal touch, good deals for existing customers and price guarantees.
Management team and personal
key people
Amy Leigh salary 20 000
Elizabeth Ibbotson salary 20 000
Emma Cooper salary 20 000
Gemma Byrne salary 20 000
Accounts- Amy Leigh
Creative Director- Liz Ibbotson
Finance- Gemma Byrne
Print Director - liason with printers
Other employee salaries come to £0 and the total staff costs including wages, NI pensions and benefits come to £100.600. This includes £0.00 in direct labour costs.
Professional help
Not employed business consultant
Finances
Premises
Quarter have found trading premises
Setup costs
Deposit on Premises | £540 |
Refurbishments | £0 |
Professional Fees | £850 |
Stationary | £300 |
Promotion, Advertising and Design | £1647.49 |
Initial Stock | £861.32 |
Connection to gas etc. | £0 |
Patents and Trademarks | £596 |
Product Development | £0 |
Training | £0 |
Other Cost 1 | £0 |
Other Cost 2 | £0 |
Other Cost 3 | £0 |
Equipment Bought | £11980.15 |
Total Set Up Costs | £16774.96 |
Equipment
The key equipment needed for the business will be the following;
Macs
Studio furniture rented
Printer rented
Insurance
Running costs
Additional Personal Drawings | £0 |
Bank Charges | 7.4 APR |
Cost of Finance | £2509.16 |
Insurance | £341 |
Rent and Rates | £4680 |
Utility Bills | £600 |
Maintenance of Premises | £0 |
Stationary | £300 |
Professional Services | £250 |
Marketing Costs | £2158 |
Other Cost | £420 |
Equipment Rental/Lease | £0 |
Employee Salaries | £20000 |
Employee pensions | £50 |
Employee NI | £6666 |
Total Running Costs per year | £37974.16 |
Please note this total and the employee salaries above does not include annual direct labour costs of
Profitability
Total sales value for the first 12 months trading is expected to be £108,929.27
Expected gross profit is £80,000
Running costs including equipment and salaries £ 128083.12
This includes £ 16774.96 in direct labour costs
profit £
The break even amount for Quarter is £ and is expected to take (how many months) to
