Final bussness plan

This is the business plan that I have made for Quarter


Outline Business Plan for:

 "Quarter" Graphic Design Studio

Address

The Mill

Scott Hall Business Centre

Leeds

LS7 2DR

This business plan is based on a template from NatWest’s Business Planner. The template is copyright 2003-2004, NatWest plc.

Created with Version 2.0 of the Business Plan Software

Contents

1. Summary

2. Background

3. Objectives

4. Products, development and supply

5. Markets, sales and marketing

- Target market

- Market research

- Competitors

- Sales

- Pricing

- Promotion

6. Management team and personnel

- Key people

- Professional help

7. Finances

- Premises

- Set up costs

- Equipment

- Running costs

- Profitability

- Cash flow

- Funding

8. Appendices

Summary

This Business Plan has been prepared by Elizabeth Ibbotson, 19 Harold Mount Leeds. 

I am a Graphic Designer proposing a new design collective with 3 other designers.

Quarter Collective will be a design agency specialising in editorial design.

The business Plan for Vision covers the 12 month period from 1st September 2014 to September 2015 and has projected sales revenues of

Quarter Collective will operate from premises

The premises are Studio

Background

4 Graphic Designers, each specialised in their own areas, collaborating motivated by their similar passions to form a vibrant collective specialising in editorial, motion and illustration.

Quarter Collective is a young and vibrant design company that specialises in editorial design that produces an independent art and culture magazine distributed around Leeds and West Yorkshire four times a year.  Each issue will explore a theme through it’s features, interviews and reviews. Quarter will cover art, design and music  through new and original commissions. Each issue will contain written and visual features on the theme, numerous in depth interviews, and a cultural review section that features the best music, art and events. We want to provide an alternative culture to the local music and arts scene, and to provide a window for creativity and talent. Quarter will be about real life and real interaction. Although we embrace the new era of blogging and social networking, we want people to pick up the magazine while they’re living. Not indoors, not behind monitors. As a collective we offer a full spectrum of graphic design services from motion graphics to illustration. Quarter is a boutique creative that is somewhere between art and business, we are composed entirely of designers motivated by sharing ideas with other independent/freelance designers. Our highly creative team of graphic designers work on your needs

Objectives

Quarter intends to be recognised as the one stop for all your design needs in Leeds, securing clients nationally and internationally. Our major task as a new business is to create and sustain our customers, as our business only exists because of them. 

Products, development and supply

Quarter will supply design work for print and screen. 

Typically design work for print sells for £300, the cost price of this product or service is £800 for design work for print

(supplier comments not set)

Market, Sales and Marketing

Target Market

Quarter is targeting- clients in Leeds ageing between 18- 30 and on the internet from inside and outside of the UK

Market Research

Research into successful companies and competitors 

There is evidence of succesful businesses that are already in this area

Competitors

There are three main competitors identified: Maximpact, Box-Head* and JDA

	Quarter	maximpact	Box-Head*	JDA
Low Price	yes	no	yes	no
High Quality	yes	yes	yes	yes
Good Service	yes	yes	yes	yes
Good Location	yes	yes	yes	yes
Flexibility	yes	yes	no	yes
Reputation	yes	no	no	yes
Delivery	yes	yes	yes	yes

Sales

The company services will be sold mainly through personal consultancy and on the internet

Promotion through various standard forms; yellow pages, newspapers etc.

Hands on contact with clients

Acting as middle men for printers

Pricing

In general pricing will be targeted lower than our competitors because in this we we can establish ourselves and compete effectively, our lower prices will get the clients we need.

Promotion

The total annual budget for marketing and promotion is planned to be £500. 

Using

- magazines including our own

- mailshots/flyers

- internet

- launch night and exhibits

Repeat customers will be encouraged through the use of good customer care, top quality products, regular customer reviews, highly trained staff, high tech operation, the personal touch, good deals for existing customers and price guarantees.

Management team and personal

key people

Amy Leigh salary 20 000

Elizabeth Ibbotson salary 20 000

Emma Cooper salary 20 000

Gemma Byrne salary 20 000

Accounts- Amy Leigh

Creative Director- Liz Ibbotson

Finance- Gemma Byrne

Print Director - liason with printers

Other employee salaries come to £0 and the total staff costs including wages, NI pensions and benefits come to £100.600. This includes £0.00 in direct labour costs.

Professional help

Not employed business consultant

Finances

Premises

Quarter have found trading premises

Setup costs

Deposit on Premises	£540
Refurbishments	£0
Professional Fees	£850
Stationary	£300
Promotion, Advertising and Design	£1647.49
Initial Stock	£861.32
Connection to gas etc.	£0
Patents and Trademarks	£596
Product Development	£0
Training	£0
Other Cost 1	£0
Other Cost 2	£0
Other Cost 3	£0
Equipment Bought	£11980.15
Total Set Up Costs	£16774.96

Equipment

The key equipment needed for the business will be the following;

Macs

Studio furniture rented

Printer rented

Insurance

Running costs

Additional Personal Drawings	£0
Bank Charges	7.4 APR
Cost of Finance	£2509.16
Insurance	£341
Rent and Rates	£4680
Utility Bills	£600
Maintenance of Premises	£0
Stationary	£300
Professional Services	£250
Marketing Costs	£2158
Other Cost	£420
Equipment Rental/Lease	£0
Employee Salaries	£20000
Employee pensions	£50
Employee NI	£6666
Total Running Costs per year	£37974.16

Please note this total and the employee salaries above does not include annual direct labour costs of

Profitability

Total sales value for the first 12 months trading is expected to be £108,929.27

Expected gross profit is £80,000

Running costs including equipment and salaries £ 128083.12

This includes £ 16774.96 in direct labour costs

profit £

The break even amount for Quarter is £ and is expected to take (how many months) to