Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

This module I have really improved on my Photoshop and Illustrator skills and found myself really enjoying exploring and using them both which I never normally do. I have used these skills for my final products, which has given them more of a professional finish. I think my work could have looked better as I couldn’t figure out how to use everything.

What approaches to/methods of research have you developed and how have they informed your design development process?

Research is something I also normally avoid but in this module I have found it easier as I think it was just starting that I found hard. However as I got going it became easier. I have found researching triggers of my ideas where as before I thought I always had the best Idea I could have but when researching new ideas come up.

What strengths can you identify in your work and how have/will you capitalize on these?

I think my strongest part of my work is that I have the ability to create hand drawn images. I used this skill by drawing out a lot of my images and then making them look better by live tracing them on illustrator.

What weaknesses can you identify in your work and how will you address these more fully?

The weakness I think is most obvious is my lack of computer skills and making my work look professional. Although this module I feel that I have gain a lot of skills on a computer, I would like to improve them more though.

Another weekness is information. I feel I am not very good with words and when creating packaging I ofter avoid putting any writing on which means my product doesn’t have any information.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Start designing quicker, I did too much research and not enough designing

2. use a wider range of materials

3. make my work look more professional

4. not be afraid to do something big and creative

5. look in to creative packaging

How would you grade yourself on the following areas:

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 3

Punctuality 4

Motivation 4

Commitment 4

Quantity of work produced 3

Quality of work produced 3

Contribution to the group 3

LESSON ONE PPD

What do you want to achieve this academic year?

this year I want to keep on top of everything...I want to make sure I know what i am doing and not worry about having not done enough work. I want my computer skills to vastly improve and i would like to produce a lot of computer based work that looks professional.

I would like my blog to be up to date and to look better, meaning I am going to have to figure out how to make it look better.

What do you want to achieve at the end of the course?

at the end of the course I want to have an amazing portfolio full of the best work that I could produce. I would like to have already had some work experience and know the path that I want to take an have a idea of where I am going.

What do you want to achieve in your career?

I want a career that excites me and where I can express my creativity and have fun with it on an everyday bases. I want to be know and important with many contacts.

GROUP TUTORIAL PREP

What is industrial experience?

A industrial experience as all about producing work for people and "life", not a college brief. This might be in work placement in a design agency.It is lead by clients and their demands so you might not always like your own work. Its about experiencing new environments with new people with knowledge to be learnt.

What can you learn from industrial experiences?

From industrial experience you can learn what the real world is like, working with clients and deadlines, being professional within a work space and with people. Time management skills will be learnt and managing yourself. The confidence to speak about your ideas and work and hear compliments and criticisms. It will also help you make contacts with other designers that you might want to work with again,

What form/format can industrial experience take?

• portfolio
• website
• social network/media
• competitions
• interviews
• looking around companies

What areas of industry are you interested in?

I love illustration and i am interested in areas that i can link illustration in to such as magazine layout and page design, packaging, illustrative type.

enterprise lecture 4

How to successfully promote yourself in 6 easy steps:

1. Get there attention

• Memorable business card
• Advertising
• Event
• Radio interviews
• Write articles
• Run a blog
• Exploit social media
• Publicity

2: Build their interest

• website
• Portfolio
• information packs
• catalogues
• curation
• Exhibitions

3: convince them

• artist statement
• recommendation
• testimonials
• awards
• community engagement
• professional bodies
• charity events

4: make your offer irresistible

• value proposistion
• pricing strategies
• packaging
• try before you buy
• recommendations
• differentiation

5: close the sale

• convenience
• buy it now
• right place, the right time
• delivery
• personal selling
• interactive website

6: Reinforce

• after sales service
• advertising
• public relations
• longevity
• merchandising
• maintaining contact
• Building relationships

AIDA

attention

interest

desire

action

Enterprise lecture 3

Ideas and opportunities

What is the value of your creativity

• Drucker (1985) argued that innovation is the tool of entrepreneurship. In addition, both innovation and entrepreneurship demand creativity. Creativity is a process by which culture is changed. New songs, new ideas, new machines are what creativity is about.
• Mihaly(1997). Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Creativity is the act of seeing things that everyone around us sees while making connections that no one else has made.

Philip Kotler

C- creating

C- communicating

D- delivering

V- value

T- to a target market

P- for profit

Maslow’s hierarchy of need

Enterprise lecture 2

Ideas and opportunities

What is an idea?

• occurs anytime
• to anybody
• randomly
• seldom materialise

What is an opportunity?

• environmental factors merge
• The right conditions
• The right place, the right time

pest analysis

Political

Economical

Social

Technological

P-polical drive to acquire and analyse more data

E- economics- economy of scale international trade expanding, air travel shrinks the globe

S- social need to connect and learn

T- computers in comercial use 1950's

- silicon chip 1961

- internet invented 1969

- fibre optic cables 1970

- microprocessor 1971

- html developed 1990

Opportunity:

political

economic

technological

social

Evolutionary - Revolutionary

Manager- Opportunist

Cautious - Risk taker

Enterprise lecture 1

How to get yourself out there!!!!!!

I found this lecture interesting with a lot of new information given to me. Here are some of the notes and key points that I picked up:

• Design council carries out all major research in to patterns of employment and income in the design industry.
• they publish loads of reports on issues that affect all of us
• Size matters- Clients can be nervous about giving small companies big projects but they need them to grow : 2% big , 11% medium, 87% small

What is marketing?

The management process responsible for identifying, anticipating and satisfying coustomers

Marketing roles

1. identifying customers needs
2. develop pricing strategies
3. promote products to a target market
4. identify distribution network
5. add value to your product through customer benefits
6. monitor the performance of product

understand needs....develop concept....test concept...refine concept...market product... get feedback

Some tips for value proposition

1. make it short
2. be specific
3. use your customers language
4. pass the gut feeling test

Negotiate and close the deal

Two types of customer....1. consumers... 2. B2B ( business to business)

Basic principles of marketing

Product

Price

Place

Promotion

Second year!

Start of second year!!!!!!!!!!!!!!! thank you

Self evaluation

What problem did you identify?
How long it takes to get to college, and how to get there.

What evidence did you find to support your decision?
self experience, course mates stories and opinions

What methods did you use to gather your evidence and what form did it take?

primary
timing self from diferent starting points and ending at college

secondary
questionairre

What methods of research did you find useful and why?
i found that timing my journeys and trying out new routes to find the quickest ways was the most useful as it helped with my disicion of what route to put on my maps.

How did these inform your response to your problem?
they decided which route and what instructions should be given.

What research could you have carried out that would have proved more useful?
i could have carried out research that involved public transport and not just by foot as this may have been a fast way to arraive at college. however public transport is not always reliable and not constant on timemanagement.

List five things that you have learnt about the design process over the last five weeks



List five things you would do differently next time

ppd presentation

words that describe me as an individual
considerate
objective
tolerant

Word that describe my approach to life
reflective
laid back

I want to be:
organised
informed
ambitious

Qualities I look for in others
honesty
creativity
humour

words that describe me as a designer:
expressive
effective

I want my work to:
attract
entertain
inform

Areas I have developed skills in
drawing
print
research
problem solving

Areas I need to develop skills in:
type
video
composition
concept building

I am interested in developing skills in:
Illustration
narrative
advertising
book design

ppd presentation

Ten things I have learnt this year are;

1. not to be afraid of my ideas
2. getting better at talking about my work
3. getting better at photoshop
4. that I love drawing even more that before
5. type and image joined together
6. i enjoy group work
   
7. crits are extremely helpful
8. how good pens and paper make all the difference
9. how to look after myself
10. first idea isn't always the best
    

Ten things I want to learn are;

1. still need to improve photoshop
2. type and layout
3. still need to improve illustrator
4. not to be afraid to ask questions
5. time management
6. blogging on the day
7. presentation skills
8. speaking in public
9. describing my thoughts and ideas
10. evaluating
    

Speaking from Experience crit

Speaking from Experience The brief

Brief

To produce a range of graphic products which inform others about my experience of the first year and to help them with situation

Who needs to know?
The new first year students

What do they need to know?
How long it takes to get to places around Leeds and the quickest ways of doing so.

Why do they need to know?
time management, so that they are not late on their first week of college and so that they can find their way around the city and know how long it will take them.

What will they respond to?
The will respond to map, direction booklet, chart. With a humorous approach with illustrations.

What research is required?
Primary distance and time.
Secondary map and photographs of Leeds.bus routes and walking routes.

Speaking from Experience

Concept
walking in circles!
getting lost and not know where you are is scary and a big problem for a new student in a new city

ideas
poster map of Leeds
make Leeds a jungle
website

research
own encounters, Leeds council guides, questionnaires to current students

resolution
a kit containing compass, map, camping kit,
make Leeds in to a jungle/desert island and that the new student is stranded on it.




Concept
be yourself and work the way you work. Don't change yourself to fit in and don't be afraid of your ideas and opinions

resolution
big poster with imaginative illustrations coming out of a new student with an inspirational quote.

Concept
Getting from point A to point B and on weekends point C

ideas
quickest ways of traveling around Leeds and time it will take. How many steps it will take.
e.g college to student halls
college to train station
weekends...student halls to clubs, restaurants, bars, shops.

Resolution
map, timetable, illustrated guide

concept
living away from home

ideas
how to wash up
sharing/stealing from flatmates
getting along with people
cooking
keeping clean

research
questionnaires to students and landlords

resolution
a guide about how to survive living away from home

concept
cheep healthy food

ideas
deals at shops
what good
how to save food
how to make it last longer e.g freezing foods

research
students
shops
market prices
food tips

resolution
student cookbook with funny illustrations and tip about food and staying healthy

Comunication is a virus- getting people to give more

Crit
issues raised
cant read writing on cards
colour problems
should be examples on line

action to be taken
change had written type
website changes

general feedback
good idea
useful
could actually be a real site and company

Comunication is a virus

Why have you chosen to work with your creative partner?

i have chosen to work with my partners as they both have skills at photoshop and illustrator. I am more illustrative and our group is planning on me doing the illustrations and my partners editing the illustrations. I also find my partner interested in the same style as myself.
I feel i am not good at public speaking and explaining myself and my ideas, where I know that my partner are more confident and dint mind speaking to a crowd

what are your specific areas of creative interest in this brief?
Creating hand drawn illustrations and giving ideas

what specific design skills do you have to offer in relation to your chosen brief? how do you intend to use them?
Our brief is about hand made gift which I often do anyways. So I have ideas for what we should inform people of what to make, I also have hand drawn illustration skills. Good with colour and positioning.

what specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
i am on time
open minded
helpful
listener
good ideas

what will your specific roles be in collaboration in relationship to your brief?
hand drawn illustrations relating to the type and information

what will your individual responsibilities be in relation to your brief?
All the illustrations and hand written type ready for my partner to upload ant edit on the computer and ready for printing.

What will your joint responsibilities be?
time management
final decision making
arranging and sticking to meetings

Comunication is a virus.Brief

Brief
How to get people to give more

Considerations
who will want to make presents for people. who to make presents for.where they will find this information.

Target Audience
Children who can'tafford to buy present

Tone of Voice
Fun, playful, thoughtful


Background
Ages of childrenwho are willing to make present. What are popular home made present.
Information about time and how to make presents.

Mandatory Requirements
2 colours
1 stock


Deliverables
3x A2 presentation boards and a final project piece.

Book Fair

Brief
Using a hot dog fold, create a book that presents "A"
"A" is for "Autumn"

Who needs to know?
People who like autumn colours and images

What do they need to know?
that "A" is for "Autumn"

What will they respond to?
They will respond to illustrations on autumn scenery on each page of the hot dog fold.
They will also be able to unfold the hot dog fold in to a poster of a tree house in the autumn time.

What research is required?
Primary experiment with colours and images
Secondary research in to scenes

What is line? feedback

Good so far. Illustrations and colours work well.
Look in to stitches and materials to sew on to.

What is line?

What is line?

The Brief
Explore what is a line by investigating a mark indicating position, connection or boundaries

Considerations
Time management as the work must reflect 7 weeks. Also development from one idea to another. Experimentation.

Target Audience
Everyone.

Tone of Voice
Thoughtful, gentile.

Background
Look into sewing and tapestries. investigate wool and string and colour

Mandatory Requirements
must reflect 7 weeks of work.

Deliverable
sketches and examples

Indesign Workshop Ben Mckean

The brief
Design a double page spread about Ben Mckean

Considerations
Layout, colour, images, typography and copy.

Target Audience
Student, future employers

Tone of Voice
Fun, friendly and informative.

Background
Online double page spread to go onto personal blogs with hyperlinks.

Mandatory Requirements
Visual investigation into design, final printed version and digitalised.

Deliverables
One printed double pages spread (A3) and a PDF for online use.


Interview with Ben:
Male
29Th April 1990
London, Bedfordshire
Cristian
favorite weather- summer
favorite colour- blue
football team- Tottenham
music- electro, alternative
favorite film- shawshank redemption

Work- start by drawing, finish on computer

Best place he has been is South Africa and Mozambique
favorite food. roast dinner because he didn't realise how much it would be missed at university.
would like to go to Slovakia

Don't Panic final crit

What concept/statement/fact/question/tone is being communicated?

Glamorously evil. The fact that this magazine comes across with beautiful, thin people, but gives a false image to the younger generation on natural beauty and how they should look and dress.

Is this being communicated effectively?

I think I have communicated this effectively as i have drawn a glamorously evil face. the face shape and hair are meant to look like perfection and evil eyes and mouth have been added in a glamours way.

Have the posters answered the brief?

I think I have answered the brief I have set and have created something that looks fashionable and glamorous with an evil side to it.

Who is the audience - have they been addressed?

The audience is students and I think the image i have created is modern and young. I think girls and guys would like this image.
The haven't really been addressed as it doesn't relate to student life.However the evil part could link to the expense on item in vogue and how student cant afford to buy them.

Strenghts

Colours and illustration skill. Posistion of the face.

What could be developed further?

type could be added.Background colour.

Don't Panic

vogue

the brief
create a poster for "don't panic"
given word- vogue

considerations
visually engage with illustration

target audience
students

tone of voice
simple, humorous, thoughtful

background
five words:
glamour
manipulative
fashion
beauty
evil
young

100 collection crit feedback

issues raised
how do you know it is a catalogue
description is small
legibility
number references shouldn't be had drawn

action to be taken
more professional
change hand writen type.


general feedback
good illustration
Constantine book approach was liked

100 problem analysis rationale

Brief
what is the problem you intend to solve?
I intend to make a catalogue that will inform doll house beginner and dollhouse collector which object belong to which types of houses, prices and information about them to make it easier to build and decorate a dolls house

who needs to know?
collectors who are decoration lots of houses of different periods of time and new doll house builders who are not sure what objects are at offer and what objects go with which houses.

why do they need to know it?
They need to know this so that there dolls house is all from the same period and to give them ideas and incite to what you can buy for their dollhouse.

what will they respond to?
they will respond to an illustrated and informative catalogue with images and prices and information about the object and the houses.

what research is required?

i will need to find out what objects are out there, prices, popular items. which items match which periods.

collection 100 rational- part 3

The Brief
through a process of collection and categorisation of content specific to your own interests and recent research explore communicate through:
PRODUCT AND PROMOTION
PRODUCT AND PACKAGING
PRODUCT AND DISTRIBUTION

Your resolution that reflects your own practical and conceptual interests within the field of graphic design.


Rational

Product and promotion-why have you made this decision

I have decided to promote dolls houses and what should go inside different type of dollhouses e.g Victorian, Tudor.
I have decided to do this so people know what matches their dolls house and know which objects to buy for it.

Who is the audience and how do you engage with them

the audience will be dollhouse collector and new collector of all ages. I will create visually engaging images.

what is the function on the product- is it suppose to inform/educate/document/entertain/instruct? what has informed this decision

The function of my product is to inform buyers of types of houses and part, educate them to which objects belong to which house and past time, it could also entertain with the images and illustrations used.

How will the audience interact with the product

The audience will interact via a catalogue with images and information. there will be information on how to order the product and the prices of the objects.

Collection 100. research proposal

Subject matter

Doll houses and objects


possible categories

doll houses
doll house objects
size manipulation
own collection
losable object
personal objects

Research processes will include:

my own collection
found objects
bought objects
given objects
most objects will be relation to dolls houses which i already own. Objects may relate to different size dollhouses.

How will you research:
Primary
I will be looking at different type of he same objects, where I found/bought objects. Where i keep the objects. Collecting objects from friends and family
Secondary
Looking in shops and catalogues with doll houses and doll house objects. Research in to the types of doll houses and their expense.

Who/Where will you research:
Internet websites
shops in Leeds
home
current living place
catalogues
books

Research Processes will include

interviews
objects
books
interent
galleries

Collection 100. idea generation

Objects I find interesting

pens
tea pot
doll houses
shells
odd socks
watches
Rubik cube
candles
moleskin sketchbooks
one dollar bill
paper airplanes
tiny things
lockets
ladybird books

Subjects i find interesting

stars
history
nursery rhymes
languages
planet
channel 4
moto gp
fashion
ice hockey
dubstep
origami
climbing trees
comic books
poems
quotes

Places I find interesting

farms
Leeds canal
train stations
basements and lofts
car boot sales
vintage shops
Edinburgh
space
new york
forest
lakes
Paris

People I find interesting

Adam Jenkins
Rossi
Kira Turner
Guy Ibbotson
Eddie Izzard
my dog
Michael McIntyre

what if....end of module self evaluation

What skills have you developed through this module and how effectively have you applied them?

I have developed my group skills further from this module in the "what if.." brief which has helped gain confidence in speaking infront of a group of people.
I also feel I have been able to develop my drawing skills in the "100 collection" brief and feel i showed this effectively by using a lot of illustration in my work.

What approaches to/methods of research have you develpoed and how have they informed your design development process?

I have found that catagrising has helped me be more organised with my research. By making catagorys I feel i have been able to come up with more ideas

What strengths can you identify in your work and how/have you capitalise on these?

I think my strength in this module were illustrations as it is something i really enjoy doing so I feel i have done the most amount of work i could. I also kept trying to remember to look back on the brief and what it was asking so that i was doing the right thing and answering the question.

What weaknesses can you identify in your work and how will you address these more fully?

My main weakness is definitly "type" and "photoshop"....i first had made my type using pen. Later in the project i used photoshop and made printed type. This looked better but still wasnt as good as it could be as it was just cut out and stuck next to my illustrations. I would have liked it to be on the same paper.

identify 5 things that you will do diferently next time and what will you expect to gain by doing these?

1. money management-nicer materials, nicer work
2. photoshop skills- to produce more profesional work
3. more reseach
4. time management- not finishing in a rush
5. writing more of my ideas down

collection 100