Enterprise lecture 1

How to get yourself out there!!!!!!

I found this lecture interesting with a lot of new information given to me. Here are some of the notes and key points that I picked up:

• Design council carries out all major research in to patterns of employment and income in the design industry.
• they publish loads of reports on issues that affect all of us
• Size matters- Clients can be nervous about giving small companies big projects but they need them to grow : 2% big , 11% medium, 87% small

What is marketing?

The management process responsible for identifying, anticipating and satisfying coustomers

Marketing roles

1. identifying customers needs
2. develop pricing strategies
3. promote products to a target market
4. identify distribution network
5. add value to your product through customer benefits
6. monitor the performance of product

understand needs....develop concept....test concept...refine concept...market product... get feedback

Some tips for value proposition

1. make it short
2. be specific
3. use your customers language
4. pass the gut feeling test

Negotiate and close the deal

Two types of customer....1. consumers... 2. B2B ( business to business)

Basic principles of marketing

Product

Price

Place

Promotion