How to successfully promote yourself in 6 easy steps:
1. Get there attention
- Memorable business card
- Advertising
- Event
- Radio interviews
- Write articles
- Run a blog
- Exploit social media
- Publicity
2: Build their interest
- website
- Portfolio
- information packs
- catalogues
- curation
- Exhibitions
3: convince them
- artist statement
- recommendation
- testimonials
- awards
- community engagement
- professional bodies
- charity events
4: make your offer irresistible
- value proposistion
- pricing strategies
- packaging
- try before you buy
- recommendations
- differentiation
5: close the sale
- convenience
- buy it now
- right place, the right time
- delivery
- personal selling
- interactive website
6: Reinforce
- after sales service
- advertising
- public relations
- longevity
- merchandising
- maintaining contact
- Building relationships
AIDA
attention
interest
desire
action
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