Enterprise lecture 2

Ideas and opportunities

What is an idea?

• occurs anytime
• to anybody
• randomly
• seldom materialise

What is an opportunity?

• environmental factors merge
• The right conditions
• The right place, the right time

pest analysis

Political

Economical

Social

Technological

P-polical drive to acquire and analyse more data

E- economics- economy of scale international trade expanding, air travel shrinks the globe

S- social need to connect and learn

T- computers in comercial use 1950's

- silicon chip 1961

- internet invented 1969

- fibre optic cables 1970

- microprocessor 1971

- html developed 1990

Opportunity:

political

economic

technological

social

Evolutionary - Revolutionary

Manager- Opportunist

Cautious - Risk taker