Monday, 8 November 2010

Enterprise lecture 3



Ideas and opportunities

What is the value of your creativity

  • Drucker (1985) argued that innovation is the tool of entrepreneurship. In addition, both innovation and entrepreneurship demand creativity. Creativity is a process by which culture is changed. New songs, new ideas, new machines are what creativity is about.
  • Mihaly(1997). Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Creativity is the act of seeing things that everyone around us sees while making connections that no one else has made.
Philip Kotler

C- creating
C- communicating
D- delivering
V- value
T- to a target market
P- for profit

Maslow’s hierarchy of need









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