Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

This module I have really improved on my Photoshop and Illustrator skills and found myself really enjoying exploring and using them both which I never normally do. I have used these skills for my final products, which has given them more of a professional finish. I think my work could have looked better as I couldn’t figure out how to use everything.

What approaches to/methods of research have you developed and how have they informed your design development process?

Research is something I also normally avoid but in this module I have found it easier as I think it was just starting that I found hard. However as I got going it became easier. I have found researching triggers of my ideas where as before I thought I always had the best Idea I could have but when researching new ideas come up.

What strengths can you identify in your work and how have/will you capitalize on these?

I think my strongest part of my work is that I have the ability to create hand drawn images. I used this skill by drawing out a lot of my images and then making them look better by live tracing them on illustrator.

What weaknesses can you identify in your work and how will you address these more fully?

The weakness I think is most obvious is my lack of computer skills and making my work look professional. Although this module I feel that I have gain a lot of skills on a computer, I would like to improve them more though.

Another weekness is information. I feel I am not very good with words and when creating packaging I ofter avoid putting any writing on which means my product doesn’t have any information.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Start designing quicker, I did too much research and not enough designing

2. use a wider range of materials

3. make my work look more professional

4. not be afraid to do something big and creative

5. look in to creative packaging

How would you grade yourself on the following areas:

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 3

Punctuality 4

Motivation 4

Commitment 4

Quantity of work produced 3

Quality of work produced 3

Contribution to the group 3

LESSON ONE PPD

What do you want to achieve this academic year?

this year I want to keep on top of everything...I want to make sure I know what i am doing and not worry about having not done enough work. I want my computer skills to vastly improve and i would like to produce a lot of computer based work that looks professional.

I would like my blog to be up to date and to look better, meaning I am going to have to figure out how to make it look better.

What do you want to achieve at the end of the course?

at the end of the course I want to have an amazing portfolio full of the best work that I could produce. I would like to have already had some work experience and know the path that I want to take an have a idea of where I am going.

What do you want to achieve in your career?

I want a career that excites me and where I can express my creativity and have fun with it on an everyday bases. I want to be know and important with many contacts.

GROUP TUTORIAL PREP

What is industrial experience?

A industrial experience as all about producing work for people and "life", not a college brief. This might be in work placement in a design agency.It is lead by clients and their demands so you might not always like your own work. Its about experiencing new environments with new people with knowledge to be learnt.

What can you learn from industrial experiences?

From industrial experience you can learn what the real world is like, working with clients and deadlines, being professional within a work space and with people. Time management skills will be learnt and managing yourself. The confidence to speak about your ideas and work and hear compliments and criticisms. It will also help you make contacts with other designers that you might want to work with again,

What form/format can industrial experience take?

• portfolio
• website
• social network/media
• competitions
• interviews
• looking around companies

What areas of industry are you interested in?

I love illustration and i am interested in areas that i can link illustration in to such as magazine layout and page design, packaging, illustrative type.

enterprise lecture 4

How to successfully promote yourself in 6 easy steps:

1. Get there attention

• Memorable business card
• Advertising
• Event
• Radio interviews
• Write articles
• Run a blog
• Exploit social media
• Publicity

2: Build their interest

• website
• Portfolio
• information packs
• catalogues
• curation
• Exhibitions

3: convince them

• artist statement
• recommendation
• testimonials
• awards
• community engagement
• professional bodies
• charity events

4: make your offer irresistible

• value proposistion
• pricing strategies
• packaging
• try before you buy
• recommendations
• differentiation

5: close the sale

• convenience
• buy it now
• right place, the right time
• delivery
• personal selling
• interactive website

6: Reinforce

• after sales service
• advertising
• public relations
• longevity
• merchandising
• maintaining contact
• Building relationships

AIDA

attention

interest

desire

action

Enterprise lecture 3

Ideas and opportunities

What is the value of your creativity

• Drucker (1985) argued that innovation is the tool of entrepreneurship. In addition, both innovation and entrepreneurship demand creativity. Creativity is a process by which culture is changed. New songs, new ideas, new machines are what creativity is about.
• Mihaly(1997). Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form. Creativity is the act of seeing things that everyone around us sees while making connections that no one else has made.

Philip Kotler

C- creating

C- communicating

D- delivering

V- value

T- to a target market

P- for profit

Maslow’s hierarchy of need

Enterprise lecture 2

Ideas and opportunities

What is an idea?

• occurs anytime
• to anybody
• randomly
• seldom materialise

What is an opportunity?

• environmental factors merge
• The right conditions
• The right place, the right time

pest analysis

Political

Economical

Social

Technological

P-polical drive to acquire and analyse more data

E- economics- economy of scale international trade expanding, air travel shrinks the globe

S- social need to connect and learn

T- computers in comercial use 1950's

- silicon chip 1961

- internet invented 1969

- fibre optic cables 1970

- microprocessor 1971

- html developed 1990

Opportunity:

political

economic

technological

social

Evolutionary - Revolutionary

Manager- Opportunist

Cautious - Risk taker

Enterprise lecture 1

How to get yourself out there!!!!!!

I found this lecture interesting with a lot of new information given to me. Here are some of the notes and key points that I picked up:

• Design council carries out all major research in to patterns of employment and income in the design industry.
• they publish loads of reports on issues that affect all of us
• Size matters- Clients can be nervous about giving small companies big projects but they need them to grow : 2% big , 11% medium, 87% small

What is marketing?

The management process responsible for identifying, anticipating and satisfying coustomers

Marketing roles

1. identifying customers needs
2. develop pricing strategies
3. promote products to a target market
4. identify distribution network
5. add value to your product through customer benefits
6. monitor the performance of product

understand needs....develop concept....test concept...refine concept...market product... get feedback

Some tips for value proposition

1. make it short
2. be specific
3. use your customers language
4. pass the gut feeling test

Negotiate and close the deal

Two types of customer....1. consumers... 2. B2B ( business to business)

Basic principles of marketing

Product

Price

Place

Promotion

Second year!

Start of second year!!!!!!!!!!!!!!! thank you